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I was being arrogant. I was taught that it was selfish to take loving care of myself - that being a good person meant sacrificing myself and taking care of others instead.
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Many couples assume that when it comes to communication, These people often feel that they are justified in accepting help and never have any intention of giving it.
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If you see someone as an equal to you.
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Here's what's so productivity-perfect about what Mira did, and your get-the-job-done strategy laid out for you:
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Think of a project you need traction on:
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3. Pick your moment
4. Prepare yourself and your resources thoroughly
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1. Mira knew what she wanted
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I'm off to plan a business model for a client, applying the above. I'd love to know of your successes, comments and thoughts, and how Mira's Model is working for you!
I was moved by her clarity and passion, how she moves with the impulse to create and follows through on the surge of inspiration. And then she knows clearly when it's complete. Not once has Mira spoken about winning although she knows her entry is for a competition, other than to observe rather philosophically that whether someone likes her painting or not is just a personal decision. She likes it. Mira enjoyed the process wholeheartedly and is excited that her picture will be part of a community activity at school.
By Nadine Love - The Motivational Mentor
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As I know the activity is changed if there is a witness present,[link widoczny dla zalogowanych], I left her to her own busy movement of brushes and paints. When I returned, around fifteen minutes later, I was uplifted by her delightful flair as her strokes lit the canvas and filled her entire awareness. Finally, with a definite nod, she put her brush down and declared she was done.
Mira,[link widoczny dla zalogowanych], my five and a half year old daughter,[link widoczny dla zalogowanych], completed an entry for a school art competition, over the weekend. With enormous certainty and clarity she said to me "Mama,[link widoczny dla zalogowanych], I'm ready to do my painting. I'm going to paint a peacock with his tail spread." Together we set up her paints and three sheets of paper to sketch on,[link widoczny dla zalogowanych], the exact size of the board for her final piece. She sketched with admirable focus for around ten minutes. "I'm ready" she declared and set about creating her painting.
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The good thing about sales people in general is that the sales rep that generally feels good about themselves usually succeeds. Poor self esteem leads to approaching some tasks with an expectation of failure, which reinforces these feelings of insecurity.
The level of self esteem that each person has must be assessed by the sales manager primarily by observation. You have to be able to pick up these cues that show whether your sales person has high, or low, or moderate self esteem.
Skills learned abilities that can be passes on from person to person through instruction. Like product knowledge or industry experience is a skill, passed from one person to the next. Learning to use and EXCEL spreadsheet is something that can be learn from another person. To excel in a particular task, let’s say you have a sales person that is extremely talented at building rapport, this is a talent that they have. You can harness it and turn into something that makes them more money by and bringing it out and highlighting it. Maybe they aren’t so good at the administrative side of things, no sales person is really, so you would minimize it and mitigate it as much as you possibly can so that you can highlight the things that they are good at,[link widoczny dla zalogowanych], get them the self esteem boost that they are looking for and this will in turn have a carry over effect to other areas of their job responsibilities.
Couple of things that you can do is to ask them a set of questions.
Chances are that in which they have interested is what they are talented at.
Author's Bio:
This will be available in the transcript of the show on [link widoczny dla zalogowanych]
The best way to motivate this group of sales people is to use the Talents Based Motivational Model. This boosts their self esteem and their performance. It is very simple to implement.
If you are a front line sales manager, or an owner of a business, or maybe even in a sales training department, you are not out with your sales people all of the time,[link widoczny dla zalogowanych], so you need to have them motivated even when you are not there.
This is not only a sales person sales manager principal, but it is a human principal as well.
I would surmise that if you have 10 sales people, chances are 9 out of 10 of them have this profound drive to feel important. Some probably, maybe 1 or 2 have it more than the rest of them.
Talents are inherent, genetically encoded patterns of thoughts and behavior. In essence, these are what we call “nature”. Talents are things that they do “naturally”; they didn’t really have to work at them. Things that came to them naturally
To review, the ways to motivate sales people who are driven by a need to feel important:
The difference between sales performance above expectation and sales performance below expectation is largely determined by small things that a sales manager can do every day to keep his sales team at the top of their game and highly motivated.
As a base understanding of how to motivate this group, look at them and ask yourself, “what are they good at?” Observe them. What are they really good at? What do they excel at? Find out what that one thing is. Maybe it is making small talk. Maybe it is asking introductory type questions. Maybe it is making people feel at ease. Maybe it is their sense of humor. Look for this in your observations and then build upon it. And then minimize their weaknesses. Making them feel good, feel important and then in turn that will have a carry over effect into their sales performance.
Each of your sales reps have areas of talents which push your sales people to be better at the things they are good at and minimize the things that aren’t so good at.
A lot of people may feel that this type of sales person is extremely egotistical. In fact it really masks the profound feelings of inferiority,[link widoczny dla zalogowanych], the opposite end of the spectrum.
This is a very popular and common motivational profile; the need to feel important.
• They depend heavily on the feedback of others, primarily you as their sales manager
• They often times are misperceived as a feeling
• They suffer from poor self esteem, so be cognizant of that
• Failure in one area might lead to failure in multiple areas
• They tend to be perfectionists
• Be careful using criticism with this group
• Use talents and skills to boost their self esteem
• Draw out more of their talents and highlight them to use as a leverage point
Everyone wants to feel important, we all do, but if you have 10 or 12 sales people probably 1, 2 or 3 of them have this kind of profile that you have to be careful not to criticize, especially publicly. Make sure that you do it in private.
Failure to one area of a job might lead to failure in other multiple areas. With the prestige driven sales rep, it is hard for them to compartmentalize their areas of weakness. They want to be perfect in so many different ways, because they have high expectations for themselves; they might over- react to failures. You must safe guard against this as a sales manager.
And this is somewhat tricky to do, that’s why we give you the questionnaire. You can use the questionnaire in conjunction with your own observations. You have to be tuned into the highs and lows of your sales people and look at whether this person has a profound need to feel important. There may be some insecurity that they have, and a good sales manager will pick up on this.
We also have lots of business owners who have many sales people out there, but who have never actually managed sales people.
The sales people that you may be training typically they are looking for any type of feedback and/or reinforcement as to whether what they are doing is correct, or not.
Not that we want to get into Psychology 101 here, but you are dealing with humans so you need to be careful and in tune with these highs and lows. Feelings of self esteem can lead to poor performance. We’ve all had times when we’ve entered a new venue and we haven’t really felt good that day,[link widoczny dla zalogowanych], or whatever the reason is, and we end up being not as successful as we are when we are brimming with confidence.
We have talked about a couple of different ways to motivate, specifically about these motivational profiles which we have spoken about that you can get inside the Sales Management Mastery Academy. For our paid members there’s a motivational questionnaire which creates a sales motivational profile for each of your sales people,[link widoczny dla zalogowanych], you end up motivated each one slightly different although they do overlap in the 5 metrics that we talk about.
Some of the questions might include:
This isn’t necessarily going to give you a talent, but it will give you tendencies as to what they are interested in.
The point is this, that talent and interest got him in and really did improve his overall sales performance. And I would highly encourage you to do the same as a sales manager by observation and by utilizing these types of questions.
Now with this type of sales rep you have to be careful with criticism and sarcasm with this sales person. This typically isn’t the type of person that you can joke with and make fun of because it goes the opposite way. You can joke with someone who has good self esteem about their failures or ways in which they are deficient because they can deal with it because their self esteem is good on the whole. A prestige driven sales person that you denigrate will end up feeling poorly the whole day, and they take it much more personally then someone who has higher self esteem.
We have talked about talents in other shows here at Sales Management Mastery. It is important to differentiate between these two things called talents and skills,[link widoczny dla zalogowanych]. Marcus Buckingham in “Break All of the Rules” was the first person to talk about.
They have a very strong need to show evidence of their achievement to others. This might be perceived as an attempt to show superiority. Sometimes these people are ridiculed by their co-workers because they have the need to feel important and to have the need for others to recognize them for their tasks.
This type of sales person after you fill out your questionnaire, and get good idea was to where their motivations are, has a profound drive to feel important.
And today we are going to talk about a common way that a lot of people are motivated:
“The need to feel important”, or prestige,[link widoczny dla zalogowanych], as we call it within the Sales Management Mastery Academy.
I once had a sales rep that was really good at cooking. And he never really harnessed this talent. I said,[link widoczny dla zalogowanych], “Why don’t you talk about his more?”,[link widoczny dla zalogowanych], because he really was an incredible cook. People are interested in this.
This is a common way to build rapport. He started doing this and he starting getting into places that he hadn’t gotten into before.
By Ralph Burns
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What are you best at in sales?
What do you feel that you are best at,[link widoczny dla zalogowanych]?
What do you have a supreme talent for,[link widoczny dla zalogowanych]?
What do you like to do the most?
If you could have one thing, what one thing would that be?
That would give you an idea of what they are motivated about.
If you had $10,000 to spend, how would you spend it?
A sales manager can draw out more talents from their sales reps but they just can’t be installed there in the first place.
Dale Carnegie once said that we all have profound drive to feel important.
With sales people, there are varying degrees of this. There are certain characteristics that this type of sales person shares that will help you uncover those deep profound motivations and get them to a sales performance level that is above expectations.
One of the characteristics of this group is that they depend heavily on the feedback of others. One of the major feedback mechanisms that a sales person has is through their front line sales manager. We have many members in the academy, who historically have not been front line managers, but are switching over from other fields because of economic conditions.
As a result of that,[link widoczny dla zalogowanych], they may suffer from poor self esteem. This is the value that the sales rep places upon them, which is the way that they feel about themselves. Making this kind of sales person feel good about themselves is the key to motivation and it heightens their self esteem and it increases your chances of sales success both with them as a sales manager as well as them as your sales person.
Talents Motivational Model is an effective way to get the best way to get the most out of your sales people. Talents Motivational Model is the best way to motivate prestige driven sales people because you uncover their tower of strength while as much as you can, minimizing their individual weaknesses.
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There are many situations in life where you must have faced a difficulty in fulfilling your daily requirements due to various reasons and one of the most common reasons after this is insufficient amount of income. However, with the insufficient amount of in come you should also keep in mind that you must have a planed budget to carry all your expenses through out the month. These troubles are mostly faced by salaried people,[link widoczny dla zalogowanych], however,[link widoczny dla zalogowanych], you need not worry any more about the same as Same Day Payday Loans as they provide you aid in your difficult times to overcome your fiscal troubles.
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By Dennison Williams
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We cannot all know what makes a good agent and what makes a bad agent simply by looking at their websites and taking a stroll down the road to visit their shop. But reading what others are saying about them, and meeting them face to face to have a proper chat can give a very good impression as to what they are like.
This face to face meeting is an essential part of the process though – a judgement should not just be made on what is said in estate agent reviews by third parties. Gut instinct and the way questions are answered is a very important part of the decisions making process after all. However, as a supplement to the process, they are proving extremely effective for people.
When reading them it is important to understand that people may be wont to leave criticism far easier than praise,[link widoczny dla zalogowanych], though we try to make sure that everything is balanced. A forum for people to thank the best estate agents for a job well done,[link widoczny dla zalogowanych], and ensure they continue to prosper,[link widoczny dla zalogowanych], we are concerned with making the whole property selling process the best it can be – for the agents and, of course,[link widoczny dla zalogowanych], for the customer – the seller.
It is not really hard to understand why these sites,[link widoczny dla zalogowanych], such as ours at meetmyagent.co.uk,[link widoczny dla zalogowanych], are becoming visited more and more often. There are a great many aspects involved when selling a property,[link widoczny dla zalogowanych], and falling down on one of them can create a host of issues. Possibly the worst mistake is choosing the wrong agent.
You can read somebody else's opinion about anything on the internet today – be it the latest Hollywood blockbuster,[link widoczny dla zalogowanych], a supermarket,[link widoczny dla zalogowanych], or a car. Some reviews are better than others of course,[link widoczny dla zalogowanych], though one area which is growing in popularity and usefulness are those sites offering estate agent reviews.
By Dirk Rowell
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Or are you? What these emotions and actions may really be telling you is you’re about to push past the outer rim of your comfort zone. You’re ready to step onto a path that is so unknown and so far from anything you’ve ever done before that all your warning signals start firing off.
Are you game,[link widoczny dla zalogowanych]? I know you can do it,[link widoczny dla zalogowanych]! Ready…Set…Go!!!
This is the moment of truth,[link widoczny dla zalogowanych]. All your dreams and visions are just over the horizon,[link widoczny dla zalogowanych]. They are waiting for you. Are you committed enough to actually move forward? Are you willing to step into that unknown?
By Val Wilcox
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You’re Not Alone
Ever feel that way? Your feet have suddenly become cement blocks. You cannot focus on tasks that you’ve set in place to move you towards your goals. You find yourself doing everything BUT what you say you want to do,[link widoczny dla zalogowanych]. Irritation and frustration sets in,[link widoczny dla zalogowanych].
So what’s really stopping you?
So why are you still stuck? Because knowing this day would come and actually arriving here are two different things. You do not have any experiences to tap into to measure this by. Feelings of doubt and indecision are sending signals to your subconscious mind. Your subconscious mind is reacting in the only way it knows how,[link widoczny dla zalogowanych]. It’s trying to protect you. And these are coming to the surface in many different ways.
Of course this is an untraveled path. If you had already gone this way before, you would already have accomplished those dreams and visions. This is what you’ve been wanting, right? You knew this journey was going to have moments of the unknown. You knew there would be a point of no return.
You’re far from being alone on this,[link widoczny dla zalogowanych]. Anyone who stretches and pushes the edges of their comfort zone deals with these kind of feelings. The difference is those who continue to follow their dreams conquer these feelings by taking action,[link widoczny dla zalogowanych].
• They push past this time of stalling out,[link widoczny dla zalogowanych].
• They believe in their course of action so much that they are willing to take life on,[link widoczny dla zalogowanych].
• They don’t worry about getting it right the first time, they just get it going.
• They understand that it may not be perfect and mistakes may happen.
• They also know that these are nothing more than learning experiences.
• They learn,[link widoczny dla zalogowanych], adapt, adjust and keep going.
Let’s take a moment and evaluate, shall we?
• You have a clear picture of what you desire to have in your life.
• You have mapped out the steps to accomplish this.
• You have been gathering the necessary skills needed.
• You knew there would come a day when all these would be brought into play.
• You have everything within you that you need.
“Arghhhhhh, I’m Stuck!!!
Alrighty then… Take all those butterflies that are flitting all around inside of you, get them flying in formation and get moving! Take that Inspired Action towards your dream or vision. Once you do, you’ll look back on this time of indecision and laugh, knowing you stepped into your life and played full out. You don’t need to see every aspect of the HOW to be able to move ahead!
Does this make sense? Does this put those frustrations and irritations in a different perspective?
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Hence,[link widoczny dla zalogowanych], go ahead and take advantage of the low interest rates that are available right now for mortgage refinancing. All you need to do is go consult a good mortgage refinancing lawyer who is usually updated well with the procedures and market rates offered. Thus,[link widoczny dla zalogowanych], you are not only eligible for discounts but also it turns out a golden opportunity to bring your finances back on track. So get all set for the Obama refinance plan and save your fiscal future from disasters of bankruptcy and foreclosures. Here; Refinanceitt.com is US based online mortgage refinance and loan modifications services provider for the struggling homeowners who are facing foreclosure of home. Find latest and updated information with complete guidelines on home refinance stimulus package online. We have the professional set up that keeps eye on the changes under the obama’s mortgage modification programs and all its components.
Mortgage refinancing has becomes necessary when you cannot practically afford your existing mortgage loan payment be it the interest rate,[link widoczny dla zalogowanych], the repayment term or the principal loan amount. It was observed that a huge number of Americans tend to lose their homes due to home mortgage loans they could not pay back. With the Obama refinance plan known as the home affordable refinance program,[link widoczny dla zalogowanych], you have a number of options to choose from when you think of mortgage refinance. Refinancing is considered to be a very much feasible option nowadays because the mortgage refinancing rates are at an all time low in the housing market. This means,[link widoczny dla zalogowanych], that you can choose mortgage refinance, and save money. There are different options for you to decide on though and you want to make sure that you choose the one that is the best for you.
Cut down the existing mortgage length with same monthly payments
Lower interest rate and Reduced monthly payments
All you have to do here is review your own financial status at first. Now you can compute your future monthly payments based on the fixed or variable rate of interest that is applicable on whichever mortgage refinance plan you choose. It is not mandatory that you compute all this at home. If you are not comfortable you can refer to a loan modification lawyer at any good mortgage refinance company. Or else,[link widoczny dla zalogowanych], nowadays many mortgage refinance companies have their details available on the internet and hence you might choose to find mortgage refinance rate calculators and compute your future payments on a monthly basis. This enables you to know exactly how much you are in a position to spend and looking at your present fiscal state,[link widoczny dla zalogowanych], whether or not you might be able to avail the benefits of Obama’s home affordable refinance program.
Nowadays,[link widoczny dla zalogowanych], you are furnished with basically two options when you choose mortgage refinance:
The Obama administration has spent over $750000 for the home affordable refinance program in order to save about 50000 distressed homeowners across America from foreclosures. They have given relaxation on principal loan amount,[link widoczny dla zalogowanych], also provided you the benefit of low mortgage refinance rates. Moreover,[link widoczny dla zalogowanych], you can just refinance your existing mortgage loan so as to avail the benefits and save money for yourself and your family. Just in order to become eligible for the Obama refinance plan, you are supposed to meet certain selection criteria.
If you are paying attention to refinance mortgage, then you have to know what different options are available to select for e.g. Home affordable refinance plan. Take advantage of low rates mortgage refinancing available.
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More About Nose Job Rhinoplasty from Dr. Diktaban
Rhinoplasty might seem like an unusual holiday gift,[link widoczny dla zalogowanych], but if you're ready to attain your full potential beauty, there's no time like now to offer your self your true heart's wish. Amazing plastic surgery in New York City is what you'll accept from the "nose job expert",[link widoczny dla zalogowanych], Dr. Diktaban. He has the exacting skills and the success of expertise essential to make your desires turn into reality.
Dr. Theodore Diktaban is a board-certified plastic surgeon with over thirty two years experience performing plastic surgical procedure for Long Island, Manhattan and New York City patients. His passion for his interests and his assurance to providing his patients natural looking results has made him one of New York's desired plastic surgeons. Dr. Diktaban will meet with you before surgery to talk about your wants and methods and develop a plan to ensure the results of your surgery exceed your expectations. When it comes to nose jobs,[link widoczny dla zalogowanych], Dr. Diktaban has an unmatched talent that makes him the perfect choice for plastic surgery in New York. Stop by Dr. Diktaban's Manhattan offices or ring to schedule a consultation so you shall make this festival season your best ever.
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It is the holiday season once again and odds are you have been racking your mind thinking of fantastic present ideas for everyone on your listing. But when was the very last time you asked yourself exactly what you would want most this year? What if instead of a scarf or else a pullover under your tree,[link widoczny dla zalogowanych], you have to unwrap the presentation of in no way having to take a look in the mirror and feel unhappy with your looks again?
Anesthesia is utilized all through nose job surgery,[link widoczny dla zalogowanych], so there is no ache in the course of the surgical procedure by itself. Restoration experiences shall be different depending upon many factors,[link widoczny dla zalogowanych], including the technique used and how your body reacts to the surgery. Dr. Diktaban employs highly developed methods just like absorbable sutures to make sure that your restoration is as pleasurable and pain-free as possible.
Rhinoplasty might be conducted in an office-based operational area, at a surgical center or a sanatorium and is generally an out-patient procedure. Dr. Diktaban performs both open and closed nose job procedures. With both approaches, all incisions are made inside the nostril so that signs of the surgical procedure are not evident. Most patients choose, and are good candidates exclusively for,[link widoczny dla zalogowanych], the closed method, since the restoration period is shorter. Patients with unusually formed noses or noses damaged from accidents or else past surgeries may require the open method.
Rhinoplasty is a plastic surgery procedure commonly referred to as a "nose job." It will be performed for either aesthetic or medical purposes. For people who suffer from a deviated septum,[link widoczny dla zalogowanych], Rhinoplasty could mean an end to breathing problems.
Other people may seek Rhinoplasty to mend the signs of an injury to the face,[link widoczny dla zalogowanych], or to give good stability and quantity to their facial features. Balanced facial features are pleasant to the eye and reviews have found that people with more evenly balanced features are considered to be more attractive. Both men and women over the age of 16 are potential candidates for rhinoplasty.
Rhinoplasty: Who Gets it and Why?
By Theodore Diktaban
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The question we need to ask now is, “What will Congress elect to do for 2013 and beyond?” If Congress does not act to change the law before 2013,[link widoczny dla zalogowanych], the unified credit amount for gift and estate taxes will revert back to $1 million per individual, while the GST exemption will return to $1 million per individual. In addition,[link widoczny dla zalogowanych], the maximum marginal rate of 55% will apply to all types of taxable transfers. In the meantime, the new law has provided some unique opportunities for wealth transfer that might not exist again in the future.
Another significant aspect of the Act is the introduction of the “portability” feature for the estate tax exemption. In the past,[link widoczny dla zalogowanych], for a married couple,[link widoczny dla zalogowanych], if you failed to take advantage of the full estate exemption upon the first spouse’s death, you lost any remaining exemption amount. With the introduction of the portability provision,[link widoczny dla zalogowanych], each spouse has $5 million of estate exemption that can be used toward their estate. However, now, any unused portion can be carried over to the surviving spouse and added to the exemption for his/her estate. Don’t throw out equalizing your estate or your by-pass trusts just yet. The portability expires at the end of 2012,[link widoczny dla zalogowanych], and how Congress will elect to treat any portable amount that comes into play for a decedent in 2011 or 2012 is of question.
The new law also contains a provision that might help some clients complete their charitable intentions more efficiently. For the 2011 tax year, Congress has extended the Qualified Charitable Distribution opportunity for individuals over 70½ to direct all or a portion of their IRA required minimum distribution to a qualified charitable organization and have it excluded from their federal gross income. The amount of the charitable contribution is limited to $100,000.
For 2011 and 2012, based on the increased GST exemption limit to $5 million, clients have a great opportunity to make large gifts to multigenerational or dynasty trusts. If a married couple structures a generation-skipping gift to a dynasty trust for the benefit of children and their descendants, up to $10 million can be exempt from both gift and GST taxes. As a note, the portability provision discussed above does not apply to the generation-skipping tax, and a decedent’s unused GST exemption is not carried over to the surviving spouse. In addition, the favorable gift tax exemption increase from $1 million to $5 million and lower gift tax rates provide additional incentives to clients with significant estates to explore lifetime gifting strategies over the next two years.
By Paul Sutherland
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In late December, President Obama signed into law the Tax Relief,[link widoczny dla zalogowanych], Unemployment Insurance Reauthorization, and Job Creation Act of 2010 (the “Act”). The enactment of this legislation provides Financial & Investment Management Group clients several estate planning opportunities that have never before been available. Unfortunately,[link widoczny dla zalogowanych], the Act is set to expire on January 1, 2013,[link widoczny dla zalogowanych], so its opportunities have limited availability, and planning past 2012 will continue to be a challenge.
One of the most significant components of the Act is the unification of the gift,[link widoczny dla zalogowanych], estate and generation-skipping transfer (GST) tax exemption set at $5 million per individual and $10 million for a married couple, and a top estate, gift and GST tax rate of 35% with an unlimited step-up in basis for qualifying estate assets. For someone who died in 2010,[link widoczny dla zalogowanych], the $5 million exemption amount and 35% top estate tax rate can apply retroactively if an election is made. Recall, in 2010, there was no estate tax,[link widoczny dla zalogowanych], but rather a modified carryover basis rule that included a step-up in cost basis of up to $1.3 million relating to the appreciation inherent in non- IRA assets passing through the estate, and an additional $3 million of basis step-up for assets left to the surviving spouse. You should consult with your attorney to determine which election is most appropriate for your situation.
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“Let’s take a few deep breaths and remember this is only an old movie” I reminded him. “How did the robbers know to ambush you?” I was curious. "There was an insider. The receptionist guy at Harvey’s. He told them” He replied quickly. “What conclusions did you take from your past life onto the current life?” I asked. “Money is dangerous, it will kill me. You shouldn’t be greedy. I had a good job, made decent money. It was just enough. I asked David to compare his past life to today’s.
“Until 8 years ago, I was a cop. I got fired due to circumstances beyond my control, politics and such." Then he got excited and said: "You know what? My commander, the one who fired me instead of my partner who screwed up,[link widoczny dla zalogowanych], he’s the traitor receptionist from Arizona! The one who caused my death! Unbelievable!” David got quiet for a few seconds. “I’ve decided to start my own business, however I can’t make a breakthrough and make the big money. I have the know-how,[link widoczny dla zalogowanych], the experience, but it feels as if something is blocking me.” He paused to ponder upon his own words. “Now I know why. Deep inside I believe that a little is enough and that you can’t make money easily and honestly. Either you break your back and put your blood and sweat into it, or you go for the “easy money” and then the greed will cost you your life.” He summarized his thoughts.
It was another blazing August day, and David was on his way home very late at night. His body yearned for rest and his mind came up with an idea. He had a reputation for being a hard working and honest guy, carrying commodities,[link widoczny dla zalogowanych], tools and furniture. Maybe he would be able to persuade Mr. Harvey to let him carry the gold in his beat up carriage, with no guards, so they would deceive the robbers. The money that he could possibly make would allow him to rest his body for a whole week, regain his strength, and go back to work. It was a dangerous mission but the reward was very compelling.
David opened his eyes with a big “wow”. “I feel great now. Everything opened up. I intend to put everything in my new business, a green limousine service. I know I’ll be successful.” He said enthusiastically. “More power to you” I encouraged him. “Back then you transported goods – now people!”
By dust, he would go back to his modest tent,[link widoczny dla zalogowanych], not being able to afford more than this, eat some bread and wine, and fall into a deep sleep leading up to another hard work day. Unlike David, most residents of the small town were looking for gold. They spent their time by the river banks,[link widoczny dla zalogowanych], screening the water,[link widoczny dla zalogowanych], hoping to find some golden crams that were then sent to Harvey, the melting house owner.
I guided him through the healing part of the regression session,[link widoczny dla zalogowanych].
We did retro healing for the Arizona past life and then I woke him up.
“What a beautiful white light! I’m floating upwards, what an amazing feeling of calmness. I see everything. Then the bandits take the two chests and take off. They even take my beloved horse, such a shame.” Said David as he watches his past life in Arizona in the 19th century.
Big wagons, escorted by an armed guard would then carry the gold to the big city. Often case, bandits ambushed the carriages, killed the passengers and robbed the gold. Mr. Harvey kept changing the routes in order to outsmart the robbers,[link widoczny dla zalogowanych], sometimes successfully, sometimes not.
“Hot, very hot summer. I can’t remember a heat wave like this since 1850” said the old farmer. "Indeed, Sir” replied the young man, while unloading the heavy plow off his shabby wagon. The skinny horse moved restlessly, trying to wave off the flies on his nose. On his way home,[link widoczny dla zalogowanych], David could feel his painful back. His shirt was soaked with the long day’s sweat of delivering farming equipment since early morning. He was 25,[link widoczny dla zalogowanych], an ex - soldier,[link widoczny dla zalogowanych], who did his best to make a living. His horse was a faithful friend, taking him everywhere. He would go to distant farms, small stores and other places in the dusty regions of Arizona to meet his clients' needs.
The next morning, David met with Mr. Harvey and they decided to do it on Thursday night. Loading up the carriage was quick and smooth. The two chests of gold were well hidden among the dirty plows and sacks and David left in the dead of night. He knew very well the trails and junctions and navigated his way bravely in the pitch darkness.
“Oh,[link widoczny dla zalogowanych], they’re shooting me in the chest, I didn’t see them, it’s so painful!” he screamed and became quiet right away.
By Orly Arava
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Your brand is alive in every customer “touchpoint”, the way you greet clients, the way you fulfill orders, your website usability and more:
• When your receptionist answers the phone, that’s your brand. When did you last call your own office? What does the way you are greeted say about your brand values?
• How your truck drivers behave on the highway,[link widoczny dla zalogowanych], that’s your brand. Have you ever seen a dirty FedEx truck?
• How your sales people dress, that’s your brand.
• How your product or service performs, that’s your brand.
• Your packaging, that’s your brand.
Customers decide what we are
Control freaks look away now
Your business exudes your brand Out of every pore,[link widoczny dla zalogowanych].
For something so fundamental to business success (my Serious Business Growth Fundamental Rule Number Four in fact) why do we often find our brands so hard to define? Part of the difficulty in pinning down a brand is what makes it so powerful in the first place – its all-encompassing nature. Your brand is everywhere you go,[link widoczny dla zalogowanych], everything you say, every person you employ.
The other reason our brand can be so hard to describe in monetary terms is that we don’t really own our brand or have final sign-off on it: our customers do. Of course we can develop our logo,[link widoczny dla zalogowanych], design our store, write our script, improve our service and so on. We can use all our marketing know-how to shape and influence how our brand is perceived,[link widoczny dla zalogowanych], but ultimately our customers decide what our brand actually means to them. If you’d like to see my definition of branding and understand how it fits into my Six Fundamental Rules of Business Growth, send an email to [link widoczny dla zalogowanych].
What is the single biggest financial asset your business has? Every company has one,[link widoczny dla zalogowanych], even if you don’t think you do. You won’t see it listed as an asset in your balance sheet but it underpins the value of your operations more than anything else you’ll find listed. What is it? Your Brand.
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Since your brand is the single biggest financial asset that you or your company has,[link widoczny dla zalogowanych], you probably want to treat it right. But if you want to achieve, sustainable business growth, there is one thing that you should never delegate to someone else,[link widoczny dla zalogowanych], and that’s your marketing. Most marketing stinks! And after founding and running the largest marketing agency in the country,[link widoczny dla zalogowanych], I should know. To avoid falling into the worst traps, email me for a copy of my “Top 15 Marketing Mistakes” and save yourself some pain!
By Jack Sims
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When they buy our stuff, when they recommend us to a friend, when they complain or rave about us to their spouse or when they read a story about us in the press. Customers own our brands and they decide what it represents. All we can do is give them our best. And here’s another branding truth you might not like: consumers may shop intellectually, but they purchase emotionally. Emotions are a lot harder for us to measure, understand and influence so branding just got even harder!
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Where did I leave my brand…,[link widoczny dla zalogowanych]?
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